Hi, I’m Jerry. A product designer / engineer who ships. Previously, I was a Product Lead at Supra Labs.

Shipped Product 2026

Deejiar

An AI travel planner built on hand-picked places.

01

UX Case Study 2019

Formosa

Redesigned an enterprise crypto wallet from user research to prototype.

02

EIP Design 2018

Curves

Curves gym EIP app interface

Managed and designed an EIP solution for the gym.

03

UI Design 2017

Levooya

Two Levooya app screens beside the Levooya wordmark

Buyers and travellers meet on one page instead of one by one.

04

Nine years in product design and development, seven as product lead in blockchain and fintech. At Supra Labs I led the team that built SupraScan, an L1 chain's native explorer, from scratch, and defined the API layer its wallet, marketing and ecosystem teams shared. At Formosa Financial, an enterprise-wallet fintech, my research moved the product from B2B to B2C. Now building Deejiar, a consumer AI app, end to end, with a confidence-scored database keeping AI output controllable.

Experience

Product Role

  1. Consumer AI - Deejiar2026.5 – Current

    Founder

    • Defined an “inherit, don’t generate” direction: the AI adapts journeys local guides have actually lived, so international travelers tailor one in a tap. Live on iOS and web in Tokyo, Singapore and Taipei.
    • Built a dynamic database with confidence-scored validation: places come from human-verified content and routes are computed, not generated, so every itinerary can be followed.
    • After launch, recruited local guides city by city to build the platform’s supply side from zero.
    • Built on an agent workflow I designed and open-sourced for Claude Code and Codex.
  2. Layer 1 Blockchain - Supra Labs2021.7 – 2026.4

    Product Lead

    • Led the engineering team, working with designers during the build, to take SupraScan — Supra’s native blockchain explorer and core ecosystem infrastructure — from a blank page to launch.
    • Provided the UI components and API data layer the marketing, wallet and ecosystem teams built on.

    Sr. UI/UX Designer

    • Designed and shipped StarKey v1, Supra’s native wallet (iOS and browser extension), and ran trading-flow tests to find steps to cut and moments a user must confirm.
    • Established the semantic design system the whole product team designed and built from.

Design Role

  1. Fintech - Formosa Financial2018.9 – 2021.4

    Used UX research to move the product from B2B to B2C

    • Led UX research that surfaced retail-market pain points; the C-suite pivoted the product on it.

    Led the design of the crypto asset management product

    • Drove a co-branded cold wallet with CoolBitX from planning to market, taking the wallet into hardware.
    • Coordinated outsourced design revisions to fit the product’s market positioning.
    • Defined APIs and data flow with the backend team so the interface got correct data.
  2. Virtual Gym - Coretronic2017.7 – 2018.7

    Designed the Enterprise Information Portal system for a fitness club’s operations

    Led product design for Taiwan’s first digital gym (2018)

    • Turned product manuals and client feedback into the final spec with department managers.
    • Built prototypes and tool tutorials that set a new workflow, later added to the official handbook.
  3. P2P Business - Levooya2017.4 – 2017.6

    Took over and redesigned the app to publish on App Store

    • Took over the design system and designed UI libraries for every iOS device.
    • Mapped the business model canvas and value proposition, saving two-thirds of research time.
Jerry Lin

Product designer and hands-on builder, focused on AI-native interaction. I took Deejiar, an AI travel planner, from concept to the App Store on my own — product, interface, and the code behind it.

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